When we first pitched “Dope Design” as a concept, folks were skeptical—understandably so.

The challenges of assembling a high-level design event that centered cannabis visual culture were two-fold: stigma and representation.

First, cannabis design strikes many as an oxymoron. Because of its criminalized history in America, cannabis visuals were often coded for an underground audience. Clumsy leaf logos, Rastafarian flags, and lurid visuals dominated the visual landscape.

Second, cannabis events in Southern California tend to be sponsored by brands, and event panels are too often comprised of corporate cannabis CEOs with scant connection to cannabis culture or knowledge of its…

Jennifer Boeder

Child of the 80s. Cannabis writer. Wordsmith, musician, joker, and Writer-at-Large for Cuepoint.

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